If you have watched TV since the 1990s, the sitcom theme song, “I’ll Be There for You,” has likely been stuck in your head at one point or another. New research from UC Davis suggests these experiences are more than a passing nuisance — they play an important role in helping memories form, not only for the song, but also related life events like hanging out with friends — or watching other people hang with their friends on the ’90s television show, Friends.
“Scientists have known for some time that music evokes autobiographical memories, and that those are among the emotional experiences with music that people cherish most,” said Petr Janata, UC Davis professor of psychology and co-author on a new study.
“What hasn’t been understood to date is how those memories form in the first place and how they become so durable, such that just hearing a bit of a song can trigger vivid…
