The brain is ‘programmed’ for learning from people we like

Our brains are “programmed” to learn more from people we like — and less from those we dislike. This has been shown by researchers in cognitive neuroscience in a series of experiments.

Memory serves a vital function, enabling us to learn from new experiences and update existing knowledge. We learn both from individual experiences and from connecting them to draw new conclusions about the world. This way, we can make inferences about things that we don’t necessarily have direct experience of. This is called memory integration and makes learning quick and flexible.

Inês Bramão, associate professor of psychology at Lund University, provides an example of memory integration: Say you’re walking in a park. You see a man with a dog. A few hours later, you see the dog in the city with a woman. Your brain quickly makes the connection that the man and woman are a couple even though you have…

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