People have more memories associated with older media, appreciate content tied to memory more — ScienceDaily

That song really takes me back.

We’ve all heard a song or seen a movie that brings back a memory or reminds us of an earlier time. A new study from the University of Kansas has found that people tend to have more memories associated with older songs and movie clips than newer ones, and they tend to be happier memories as well. People also tend to appreciate content that triggers a memory more, and the findings help shed light on why people often find meaning in lighthearted entertainment such as pop music or superhero movies.

Researchers played song clips from artists either from the current day or roughly 10 years ago and did the same with movie clips, then asked research participants about any associated memories from the samples. Older entertainment evoked more memories, and people appreciated older music more as well. They appreciated both forms more when they activated memories,…

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