Talking with a loved one about Alzheimer’s is hard. Close family members are usually the first to notice memory issues, cognitive problems or changes in their loved ones, but they are often hesitant to say something — even when they know something is wrong. The Alzheimer’s Awareness PSA campaign “Hopeful Together” empowers families to start the conversation about Alzheimer’s with their loved one and a doctor. Talking about Alzheimer’s, together. Visit Alz.org/Time to access tools and resources for starting the conversation.