Author: Laurel Skurko, former Marketing Director, UCSF Radiology and Biomedical Imaging
The UCSF Radiology marketing team is grateful to Bay Area referrers who have provided their feedback regarding customer service needs and communications preferences throughout the past four years. We use a variety of methods, with the bulk of feedback coming from an annual email survey. We have also conducted up to 100 in-person visits per year to gather data using one-on-one interviews and focus groups.
We survey both current and potential referrers and include those who are part of UCSF as well as members of the broader Bay Area health community. The feedback we gather shapes many aspects of our organization. It leads to more precisely targeted communications and improved relationships with those who trust UCSF Radiology with their patients’ health.
Our surveys have generated…
