Experts call for coordinated action to avert a brain disease crisis

Experts are calling for a public health campaign aimed at promoting a ‘brain-healthy lifestyle’ to reduce the risk of developing neurodegenerative brain diseases, such as Alzheimer’s disease and Parkinson’s disease.

The campaign should support existing health promotion work by emphasising that “what is good for the heart is generally good for the brain,” they urge.

In a report published by the Oxford Health Policy Forum today, they go on to talk about a ‘window of opportunity’ in midlife where individuals may be able to make the biggest difference to their risk of developing neurodegenerative disease or of delaying its progress.

The public education campaign should be underpinned by a coordinated research programme, which is aimed at developing…